E-Commerce Data Analysis and E-Metrics
Today
E-Commerce Events
Product-Oriented Events
E-Commerce vs. Usage Data
Basic Framework for E-Commerce Data Analysis
Components of E-Commerce Data Analysis Framework
Levels of Aggregation in Web Usage Analytics
How E-Business Analytics Are Used
The Goal of E-Business Analytics
E-Customer Life Cycle
The Customer Life Cycle Funnel
Elements of E-Customer Life Cycle
Elements of E-Customer Life Cycle Interruptions in the Life Cycle
Basic E-Customer Metrics
Basic Site Metrics
E-Metrics, OALP, and Data Mining
Email: mobasher@cs.depaul.edu
Home Page: http://maya.cs.depaul.edu/~mobasher/classes/cs589
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